SETPIECE Independent critical review Skip to content Issue 07 / 26

Design · Build it

Set design, costume and game art: the same job at two distances

Set and costume design for the stage has to convince someone sitting twenty rows back, in a room where they cannot get any closer. Game art has to convince someone holding a phone at arm's length, who can see every pixel. The constraint is inverted and the craft question is identical: how much detail survives at the distance this will be seen from, and what can be thrown away.

When set and costume design entered the record

Set design arrives in the record in the 1968-69 season, fifteen seasons after the awards themselves began. Costume design follows one season later, and lighting design not until 1974-75. Before that the record names productions, performances and direction, and the people building the physical show go unlisted. That gap is worth sitting with, because it took three separate decisions across six years to get all three trades named, rather than one.

1960s2
1970s47
1980s34
1990s43
2000s54
2010s74
2020s54

The category list grows and splits as it goes. Set design becomes scenic design, then divides across musical and play, so one job carries three different headings across the record. Sound arrives decades in. Projection design appears only once the technology exists to need it. Read as a sequence rather than a snapshot, the list records what the theatre thought was worth naming. That answer changed roughly every fifteen years, which makes the category headings themselves a rough history of the trade's own priorities.

Game art as set design by another name

A game illustrator's desk seen over the shoulder, a monitor showing brightly coloured symbol artwork in progress with printed colour swatches pinned to the wall behind.
Symbol artwork in progress. The house style is decided here, not at the end.

The clearest case for treating game art as set design work by another route is a studio with a house style you can recognise without being told. Peter and Sons, working from Barcelona and Yerevan since 2019, draws by hand in a comic-book register and takes its subjects from folklore. Forty-five titles in, the look is consistent enough to identify at a glance. That is art direction in the sense the stage would recognise, not decoration applied at the end.

The industry's own awards have started to say so. The CasinoBeats Game Developer Awards run a Game Design and Art Direction category, which ELK Studios won in 2023 for Nitropolis 4. One category among roughly nineteen is modest, but it is a heading where there was none, and it is judged on the same question a lighting award is: does the work hold up when you look at it.

Where the two records diverge

Set and costume design on the stage has a seventy-year paper trail naming individual designers season by season. Game art has a handful of years of awards and an industry habit of crediting studios rather than people. That asymmetry is the honest difference between them, and it is not because one craft is younger. It is because one industry started writing names down earlier.

The full index runs to 57 seasons, the sound section covers what gets scored rather than drawn, and who owns the studios being credited is a separate question with its own answer.

Questions about set design and game art coverage

What counts as design here?

Anything that builds the thing an audience looks at: sets and environments, costume, lighting, and the illustration and symbol work doing the same job in a game. Sound has its own section, because it is scored rather than drawn.

Why cover stage design and game art together?

Because the working problem is the same one. Both trades decide how much detail survives at the distance the work will actually be seen from, then build to that. The tools differ and the judgement does not.

Which studios have a recognisable house style?

Peter and Sons is the clearest case — hand-drawn comic-book letterforms and folklore subjects, from Barcelona and Yerevan, consistent across forty-five titles since 2019. ELK Studios took a game-industry award specifically for design and art direction in 2023.

Do game awards recognise design properly?

More than they did. The CasinoBeats Game Developer Awards run a Game Design and Art Direction category among roughly nineteen. One heading is not much, but it is judged on the same question a lighting award is.

How many design records are held here?

308 design and craft winners across 57 seasons, starting from the first year the categories existed. Every entry carries the source it rests on.

Top